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Learn how to welcome more money into your life, start living the life you have been dreaming of and learn how to make your business profitable quicker and easier with Cassie Parks, best-selling author on the topics of money, business and lifestyle design. When Cassie isn't speaking, coaching or writing to inspire others, you can find her sipping champagne with friends, traveling, or dancing for no reason.
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Sep 20, 2017

Getting Dressed Has Never Been So Easy!


Lee Heyward, Author of Strategically Suited, is a Image Strategist and Stylist and today we are going to talk about image, your future self and investing in your clothes.  


What is an Image Consultant? Lee helps you use your image to get the specific strategically result you want.


Dress For Success

What does this really mean? Most people’s closets have segment - work clothes, play clothes, workout clothes, speaking clothes, etc. (or whatever your segments are) instead of figuring out who you are and then dressing that way in all those scenarios of your life.


It comes down to two things:  1)focusing on who you want to be and 2) how do you want to feel.


One thing that Lee recommend is picking 3 words that describe how you want to feel in a moment that matters. What this does is help you with a new awareness to look for clothes that make you feel these ways. Choosing your words helps you be disciplined to buy those things that make you feel the way you want to.


This ties into what I teach my clients about their future self and tapping into their 3 feelings of who they want to be so throwing in how you feel about how you dress is perfect.


Does Dressing How You Want To Feel Have To Be Expensive?


It does not need to be expensive, but how your clothes look and it is perceived need to match the client you want. When a person comes to me and says, “I am going to change your life and charge you $100K to to it”, there is a mismatch when you are wearing all clothes from Target. This might make people question the value you bring and people might not want to take a risk on you.


You need to look like someone has paid you what you are asking.


Know Your Cost Per Wear

Think about why people go shopping: 1) fun, social thing 2) you need something. Here are Lee’s 4 steps at determining cost/wear:


  1. Look for thing you can wear to your event or occasion.
  2. Ask how many times you will wear it or how many different ways you can wear it.
  3. Take the total cost divided by that number = cost per wear.
  4. Sometimes more expensive items is a better investment than the $20 thing you wear once and give away three weeks later.


Most people go to the clearance rack and be like “It is on sale”, but they don’t love the items they buy. It isn’t about the amount, it is about the hunt for the perfect thing for you.


It will then become about strategy and how you will use that item(s) in your closet:

  1. How quickly can you get dressed in it.
  2. How is it going to help you portray yourself.


Be Purposeful and Patient In Your Shopping


You can still shop at your favorite store, like TJ Maxx but you have to be purposeful in what you pick out. Don’t just fill your shopping bag to fill your bag. You must be willing to walk out with nothing.  Leaving with nothing is hard for some people as it doesn’t mean anything is wrong with you or your body - it only has to do with what you need as not in that store. Keep going.


Understand that people blame their bodies for a lot - wrong size, not being where you want to be but clothes made off of fit models and the general shape they are going to be proportionally.  That is why some brands fit and others do not.


Do not buy things that sorta fit or sort of OK.


Clothes need to make you feel like you are rocking your world internally and externally attracting the right people to you.


See A Bigger Version Of Yourself


It all comes down to one word. Alignment.


The entire way you present yourself - how you drive, how clean your car is, how you dress, how you present yourself, etc. all add up into how people perceive you and you are in total control of that.


  • Where are you going?
  • Where are you now?
  • How do you want to feel?
  • Who do you need to be to connect those dots?


There is now official checklist to follow if you want to be a speaker, a million-dollar earner or any other title you can name.   Your clothes must make sense for you and it needs to match your words. For example, a white button down shirt is not fun, exciting and confident.


Lee helps you figure out what your chosen words really mean to you so that you look and feel your best.  She recommends jumping on Pinterest and pinning all kinds of clothing items that make you a certain way.  This helps you get a visual image of the feeling(s).


Growth Is An Evolution


Be open to keeping asking yourself this question, “Is this the best version of me”?

  1. Try Stuff On - even the stuff that you think you could not do. If it caught your eye, try it on. It could end up being “the thing” that helps create the image you want.
  2. Learn As You Go - learn how things fit your body and how they make you feel.
  3. Be The Person You Want To Be From Your Own Closet - realize that you have things that are “perfectly good” but aren’t going to get you where you want to go
  4. People Only Wear 20% of What They Own - You go the same set of things all the time.


Be Ready For The TV Concept


If your goal is to be on TV, you should have a TV Ready Outfit in your wardrobe that makes you feel good.


Always dress for who you are but it just depends on where you are going. Your clothes should provide an essence of who you are.


How Do You Pick A TV Outfit

You never know what the background is. If you can watch the station you are going to be on and look at their backdrops.

Be comfortable sitting or standing.

Wear something that shows your shape so you don’t look hidden in your clothes.

Pay attention to the colors you wear.


How Does Lee Help Others Step Into Their Future Self?

She teaches them to know where they are going, ensure that their clothes make them feel the way they want and embrace the “You either love it or you leave it” motto in life.


You can connect with Lee and get a complimentary copy of her book at On her site there is a calculator that will help you determine how much money you’ll make when you up level your image.